NetWorld Alliance HomeWhat We DoExecutive BiosHistoryPress RoomContactFind Us
Best Practices: Digital Signage Content (Member Price: FREE)
Reg. Price:
US$750.00
Sale Price:
US$560.00
Save:
US$190.00
back  add to cart  buy now
   

This all new report provides best practices for content — arguably the most important aspect of a digital signage deployment.

Details:
Digital signage has introduced a new medium for advertising, education, entertainment and information. While many operators concern themselves with the hardware and software aspects of digital signage, the ongoing challenge to provide content that will engage viewers can be formidable.

While securing a return on investment (ROI) for a digital signage project is important, this paper also introduces the concept of a return on objectives (ROO). The many benefits of digital signage are addressed, including enhancing the customer experience, creating brand equity and training employees.

The planning stage for a digital signage network is very important, and part of it includes understanding the viewing audience. There are several content considerations for attracting and keeping the viewer’s interest as well as a number of sources for this content, such as weather, news, sports and trivia. Guidelines are offered for advertising, day-parting, templates and short vs. long-form segments. Various content types are addressed, and charts for video vs. Flash and proprietary vs. standard tools help readers see how these types of technology compare.

See Table of Contents
back add to cart buy now

RELATED PRODUCTS

2010 Digital Signage Future Trends Report
Price:
US$797.00
We surveyed 1,200 deployers and suppliers and asked them to talk about their current usage of digital signage, as well as their plans for the future.
Digital Signage Software Comparison Guide
Reg. Price:
US$397.00
Sale Price:
US$297.00
Save:
US$100.00
This 46-page publication and interactive software tool will help businesses select the right software for their digital signage solutions.
Digital Signage Reference Library for Retail
Price:
US$247.00
A collection of white papers, guides and case studies to steer retail executives through planning, installing and understanding the ROI of a digital signage deployment.
Retail Digital Signage ROI
Reg. Price:
US$197.00
Sale Price:
US$147.00
Save:
US$50.00

This report provides a thumbnail estimate of that break-even point for various types of retail when adding digital signage.
Restaurant Digital Signage ROI
Reg. Price:
US$197.00
Sale Price:
US$147.00
Save:
US$50.00
This 21-page report provides a thumbnail estimate of that break-even point for restaurants when adding digital signage menu boards.

NetWorld Alliance
13100 Eastpoint Park Blvd.
Louisville, KY 40223
Phone: 877.441.7545